All I'm doing is telling my own story, with a few twists, feels, and lots of regional flair.
A BLOG BY A DIGITAL MARKETING SPECIALIST
Why is digital marketing important in Kerala?
Digital marketing. I’m telling you, even our grandmothers are doing video calls and sending motivational quotes with emojis. “full change ayiii”, bro.
Back in the day, people didn’t even know how to use a keypad phone. Now? Your “umma polum” is on YouTube, watching “how to make crispy cutlet” and forwarding it to the entire family group. It’s 2025 — if your business is still offline… “enthappo ante ippathe pervaadii?
Digital marketing isn’t just for “bujeees” sitting in cafes. It’s the real engine behind small business growth now. Here in Kerala, everyone’s online 24/7 — scrolling Insta, watching reels, searching “best mandi spot in town.” Our data is cheap, speed is solid, and people are tech.
We got thousands of small businesses everywhere — home bakers, dress shops, tuition coaches, online sellers, you name it. Flex board and “pathram vayana” are old gen guys. Now it’s Insta page, Google reviews, and trending audio. “Phone + idea = marketing weapon”.
Online shopping? Total trend. Keralites are buying clothes, phones, groceries, and even fish online. Sales are happening via DM and UPI. If you’re not online, customers won’t even see you. “Ivide aanu karyam” — SEO, Google Ads, reels, story highlights — full setup.
From Reels to Real Life: My Journey into Digital Marketing
Hey Machus, let me tell you one thijjh story. I’m Dilshad. Not a topper. Not a full failure either. Just an average fellow with some not-so-average dreams. After Plus Two, I was like one plastic cover floating in Kerala monsoon — no clue where I’m going, just drifting like a lost WhatsApp forward.
I didn’t want to waste years sitting in a classroom studying something just for the sake of it. My friends were all joining regular college, some just to pass the time, some because their parents forced them. But I was like, “Adh, nammale moodin pattiye alla”. I need to find something that excites me.” You know, like that feeling when you open a pack of “banana chips” and it’s all crumbs — pure disappointment.
At that time, I was fully into watching trader reels, gym motivation videos, and those hustle BGM types. Gym I went regularly too. Got a few results also — then stopped. Like my motivation. But those reels gave me a small push: “Dilshad, do something productive. Don’t just sit and scroll, machuh.”
One day I saw a reel from a course on digital marketing. My goal is to launch an online store. and my business can benefit from this course. Finding the best institute is the next step. and looked for Kerala’s top digital marketing school. I received a lot of institute names. I gave my friend Basim my suggestion because he is already studying digital marketing and graphic design at his institution, Upskill Academy. He quickly introduced me to CDA Calicut before I looked for the best digital marketing school in Kerala. I already chose CDA after seeing it, and I’m currently writing this blog from within CDA Academy. Calicut’s top academy
Why I Choose Digital Marketing Strategist in Kerala?
As a digital marketer, I know how important it is to work with someone who truly understands the local market and culture. A strategist from Kerala doesn’t just bring digital skills—they bring a real sense of what makes businesses here tick.
When you choose someone from Kerala, you get more than just marketing know-how. You get a partner who speaks your language, gets your values, and knows how to connect your brand with the right people.
For me, working with a digital marketing strategist from Kerala means having someone who’s genuinely invested in helping my business grow—someone who understands the local vibe and cares about making an impact, not just running ads
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With a deep passion for branding and innovation, I serve as a Digital Marketing Expert In Malappuram, empowering businesses to build strong online identities and achieve meaningful growth through targeted digital strategies.